Self-Referent Processing in Perceptions of Verbal and Visual Commercial Information

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Bibliographic Details
Published in:Journal of consumer psychology 1992-01, Vol.1 (1), p.83-102
Main Authors: Debevec, Kathleen, Romeo, Jean B.
Format: Article
Language:English
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Summary:Abstract only
ISSN:1057-7408
1532-7663
DOI:10.1207/s15327663jcp0101_05