Self-Referent Processing in Perceptions of Verbal and Visual Commercial Information

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Published in:Journal of consumer psychology 1992-01, Vol.1 (1), p.83-102
Main Authors: Debevec, Kathleen, Romeo, Jean B.
Format: Article
Language:English
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identifier ISSN: 1057-7408
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title Self-Referent Processing in Perceptions of Verbal and Visual Commercial Information
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