Loading…
Impact of Motivation, Attraction, and Parasocial Interaction on Talk Radio listening
We examined the impact of motivation, interpersonal attraction, and parasocial interaction (PSI) on listening to public affairs talk radio. Hierarchical regression identified several results. PSI and exciting entertainment motivation predicted intentional and frequent listening to a favorite host. P...
Saved in:
Published in: | Journal of broadcasting & electronic media 2000-09, Vol.44 (4), p.635-654 |
---|---|
Main Authors: | , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Summary: | We examined the impact of motivation, interpersonal attraction, and parasocial interaction (PSI) on listening to public affairs talk radio. Hierarchical regression identified several results. PSI and exciting entertainment motivation predicted intentional and frequent listening to a favorite host. PSI, task attraction, and information motivation predicted regarding a host as an important source of information. PSI, information motivation, task attraction, and pass time/habit motivation predicted feeling that a host influenced attitudes. PSI, information motivation, and pass time/habit motivation predicted following a host's advice to act on societal concerns. |
---|---|
ISSN: | 0883-8151 1550-6878 |
DOI: | 10.1207/s15506878jobem4404_7 |