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Impact of Motivation, Attraction, and Parasocial Interaction on Talk Radio listening

We examined the impact of motivation, interpersonal attraction, and parasocial interaction (PSI) on listening to public affairs talk radio. Hierarchical regression identified several results. PSI and exciting entertainment motivation predicted intentional and frequent listening to a favorite host. P...

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Bibliographic Details
Published in:Journal of broadcasting & electronic media 2000-09, Vol.44 (4), p.635-654
Main Authors: Rubin, Alan M., Step, Mary M.
Format: Article
Language:English
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Summary:We examined the impact of motivation, interpersonal attraction, and parasocial interaction (PSI) on listening to public affairs talk radio. Hierarchical regression identified several results. PSI and exciting entertainment motivation predicted intentional and frequent listening to a favorite host. PSI, task attraction, and information motivation predicted regarding a host as an important source of information. PSI, information motivation, task attraction, and pass time/habit motivation predicted feeling that a host influenced attitudes. PSI, information motivation, and pass time/habit motivation predicted following a host's advice to act on societal concerns.
ISSN:0883-8151
1550-6878
DOI:10.1207/s15506878jobem4404_7