Antecedents of generation Z towards digitalisation. A PLS-SEM analysis [version 1; peer review: 1 not approved]

Background: The Covid-19 pandemic has forced businesses in the direction of technology development. In particular, financial institutions have started the digital transformation, embracing the usage of artificial intelligence. In this respect,  consumers' willingness to adopt artificial intelli...

Full description

Saved in:
Bibliographic Details
Published in:F1000 research 2021, Vol.10, p.963
Main Authors: Chan, Kar Hoong, Ng, Tuan Hock, Tay, Lee Ying, Teh, Chiu Yu
Format: Article
Language:English
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Background: The Covid-19 pandemic has forced businesses in the direction of technology development. In particular, financial institutions have started the digital transformation, embracing the usage of artificial intelligence. In this respect,  consumers' willingness to adopt artificial intelligence in finance, appears to have relevance to current efforts to enhance the efficiency and effectiveness of the financial system. This study aims to better comprehend the antecedents towards the intention to adopt artificial intelligence in financial services among Generation Z,  with the use of the Technology Acceptance Model.  Methods:  In this study, questionnaires were used to collect data from 150 male and female Malaysian undergraduates. Partial Least Squares-Structural Equation Modelling was employed to analyse the data.  Results: Perceived ease of use and attitude, positively influenced the adoption of artificial intelligence in financial services.  Conclusion: The results have suggested the improvement in user interface, information and activities to encourage generation Z to adopt artificial intelligence in financial services.
ISSN:2046-1402
2046-1402
DOI:10.12688/f1000research.73081.1