Addendum to "Cross-Validating Regression Models in Marketing Research" Vol. 12, No. 4, Fall 1993, pp. 415-427

In our paper, "Cross-Validating Regression Models in Marketing Research," which appeared in the Vol. 12, No. 4, Fall 1993 issue of Marketing Science, pp. 415–427, we develop a formal statistical test for cross-validating regression models under the simple random splitting framework. The or...

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Bibliographic Details
Published in:Marketing science (Providence, R.I.) R.I.), 1996-02, Vol.15 (1), p.109-109
Main Authors: Steckel, Joel H, Vanhonacker, Wilfried R
Format: Article
Language:English
Online Access:Get full text
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Summary:In our paper, "Cross-Validating Regression Models in Marketing Research," which appeared in the Vol. 12, No. 4, Fall 1993 issue of Marketing Science, pp. 415–427, we develop a formal statistical test for cross-validating regression models under the simple random splitting framework. The original publication neglected to present definitions for two of the parameters used. We present these in this Addendum.
ISSN:0732-2399
1526-548X
DOI:10.1287/mksc.15.1.109