Marketing Impact of Trade Bloc Formation on Third Country Firms: The Case of Singapore versus the US-Canada FTA

The United States-Canada Free Trade Agreement (FTA) came into effect on 1 January 1989. Its main provision is the elimination of all tariffs on trade between the two countries by 1 January 1998. On balance, it is expected to be beneficial to the exporting firms of both the U.S. and Canada. However,...

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Bibliographic Details
Published in:Journal of global marketing 1993-09, Vol.7 (1), p.111-134
Main Authors: Wee, Chow Hou, Chong, Siak Ching, Tan, Gilbert Y.W.
Format: Article
Language:English
Subjects:
Canada Free Trade Agreement 1989-US
External effects
Impacts
International trade
Market strategy
Studies
Suggestions
Trade barriers
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Summary:The United States-Canada Free Trade Agreement (FTA) came into effect on 1 January 1989. Its main provision is the elimination of all tariffs on trade between the two countries by 1 January 1998. On balance, it is expected to be beneficial to the exporting firms of both the U.S. and Canada. However, it is also likely to impact on other third country firms that rely heavily on the U.S.-Canada market. This study attempts to examine the marketing impact of the FTA on Singapore firms and suggests some strategies to harness any opportunities and overcome any threats consequent to the agreement. Further, implications on other third country firms that are interested in the U.S. and Canada markets are also discuessed.
ISSN:0891-1762
1528-6975
DOI:10.1300/J042v07n01_07