Preparing Students for the International Marketplace: Practitioners' Perceptions of Specific Skills and Characteristics Needed for Success

While universities in the U.S. appear to be addressing international business and marketing curriculum, research emphasizing the input of practitioners to this area has been limited. The purpose of this paper is to further identify the particular skills and characteristics perceived by experienced i...

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Bibliographic Details
Published in:Journal of teaching in international business 1999-05, Vol.10 (2), p.1-16
Main Authors: Bush, Victoria D., Bush, Alan J.
Format: Article
Language:English
Subjects:
Administrator Attitudes
Business Administration Education
College Instruction
Graduate Study
Higher Education
International Trade
Internship Programs
Job Skills
Masters Programs
Relevance (Education)
Surveys
Work Experience
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Summary:While universities in the U.S. appear to be addressing international business and marketing curriculum, research emphasizing the input of practitioners to this area has been limited. The purpose of this paper is to further identify the particular skills and characteristics perceived by experienced international business practitioners that MBA students need when embarking on an international business career. Data collection consisted of personal interviews and a survey of a sample of international business practitioners. The results indicate that practitioners would like to see students with more specific skills and characteristics related to actual job experience. The findings from this study can provide insights to international business educators for curriculum development and the importance of internships for international MBA programs.
ISSN:0897-5930
1528-6991
DOI:10.1300/J066v10n02_01