A Cross Cultural Analysis of the Geographical Knowledge of U.S., Irish, Israeli, Mexican, and South Korean Business School Students

Geographical knowledge about foreign countries is considered to be a significant factor related to the successful marketing of goods and services in international markets-a not insignificant conclusion by experts given the sizable trade deficits run up by the United States in 2000 ($365 billion), 20...

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Bibliographic Details
Published in:Journal of teaching in international business 2004-10, Vol.15 (3), p.7-26
Main Authors: Hise, Richard T., Shin, Jong-Kuk, Davidow, Moshe, Fahy, John, Solano-Mendez, Roberto, Troy, Lisa
Format: Article
Language:English
Subjects:
Business Education
Business schools
Comparative analysis
Cross Cultural Studies
cross-cultural analysis
Foreign Countries
Geographical knowledge
Geography
Geography Instruction
Human Geography
I.B. students
International Trade
Ireland
Irish
Israel
Israeli
Knowledge
Knowledge Level
MBA programs & graduates
Mexican
Mexico
South Korea
South Korean
Students
Studies
Teaching Methods
United States
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Summary:Geographical knowledge about foreign countries is considered to be a significant factor related to the successful marketing of goods and services in international markets-a not insignificant conclusion by experts given the sizable trade deficits run up by the United States in 2000 ($365 billion), 2001 ($346 billion), and 2002 ($435 billion). Unfortunately, previous research has concluded that U.S. business school students-tomorrow's executives who will make decisions that will impact their firms' international operations-have inadequate levels of international geographical knowledge. This article compares the geographical knowledge of U.S. business school students to that of business school students in four countries: Ireland, Israel, Mexico, and South Korea. The sub-par performance exhibited by the U.S. students and the impact of six independent variables on global geographical knowledge are used to develop a number of pedagogical conclusions designed to enhance the international geographical knowledge of U.S. business school students and students in foreign business schools and overcome the antipathy toward this subject matter that apparently exists within business schools and their various external constituencies.
ISSN:0897-5930
1528-6991
DOI:10.1300/J066v15n03_02