A Cross-National Investigation of Product Perception: Comparison of Products Made in China, India, Hong Kong, and the U.S. by Respondents from Each Country

Exporting to diverse markets without much informa- tion about how consumers may evaluate products from various countries calls for an investigation of the image of products made in various countries. This article looks at products made in China, Hong Kong, India, and the United States, as perceived...

Full description

Saved in:
Bibliographic Details
Published in:Journal of Asia-Pacific business 1995-07, Vol.1 (2), p.45-68
Main Authors: Jackson, Anita L, Biswas, Abhijit, Lumb, Ruth
Format: Article
Language:English
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Exporting to diverse markets without much informa- tion about how consumers may evaluate products from various countries calls for an investigation of the image of products made in various countries. This article looks at products made in China, Hong Kong, India, and the United States, as perceived by respon- dents from each of these countries. Respondents evaluated products manufactured in these countries along fifteen dimensions selected from the Nagashima (1970) study. Significant differences were found to exist in the perceptions of products from these test countries across the respondent groups. Implications of the findings for gov- ernments and companies interested in promoting international trade, particularly in emerging markets, are discussed.
ISSN:1059-9231
1528-6940
DOI:10.1300/J098v01n02_04