Delivering International Management Education in China Using Tutored-Video Instruction Technology

This paper presents the results of a study of classroom performance and student attitudes of (on-site vs. the off-site) students enrolled in a distance education international management program leading to a MBA degree. The program was developed by the McLaren School of Business at the University of...

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Bibliographic Details
Published in:Journal of Asia-Pacific business 2002-03, Vol.3 (4), p.69-85
Main Authors: Efendioglu, Alev M., Murray, L. William
Format: Article
Language:English
Subjects:
China
distance education
executive education
international management education
tutored-video instruction (TVI)
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Summary:This paper presents the results of a study of classroom performance and student attitudes of (on-site vs. the off-site) students enrolled in a distance education international management program leading to a MBA degree. The program was developed by the McLaren School of Business at the University of San Francisco and involves two large Hong Kong-based Chinese corporations. The off-site students of this distance education took classes at Hong Kong, Beijing, Shenzhen, and Guangzhou via Tutored-Video Instruction methodology. The students were highly satisfied with the program and its delivery. However, their performance was less than anticipated.
ISSN:1059-9231
1528-6940
DOI:10.1300/J098v03n04_05