Providing Library Service to Off-Campus Business Students: Access, Resources and Instruction

The conversion of a traditionally research-intensive graduate marketing course to an online environment at the University of Wis-consin-Eau Claire posed challenges for the library. In providing services to a new population of off-campus graduate marketing students, the library faced issues in three...

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Bibliographic Details
Published in:Journal of business & finance librarianship 2002-01, Vol.7 (2-3), p.99-114
Main Authors: Markgraf, Jill S., Erffmeyer, Robert C.
Format: Article
Language:English
Subjects:
Business school libraries
business students
Distance education
Distance learning
Education activities
External students
Libraries
marketing students
off-campus library service
Students
University libraries
USA
Users
Wisconsin University at Eau Claire
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Summary:The conversion of a traditionally research-intensive graduate marketing course to an online environment at the University of Wis-consin-Eau Claire posed challenges for the library. In providing services to a new population of off-campus graduate marketing students, the library faced issues in three categories: availability of library resources, access to resources and services, and instruction in an asynchronous environment. This paper looks at how the course instructor and the library collaborated to address these issues, discusses what was learned, and offers recommendations for those facing similar challenges.
ISSN:0896-3568
1547-0644
DOI:10.1300/J109v07n02_09