Roundtable on Sex in Advertising, Part II

An important topic among academics and industry practitioners is how sex has been used in advertising. To contribute to this conversation, Advertising & Society Quarterly assembled a group of leading advertising practitioners, scholars, and activists at Duke University's Hartman Center for...

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Published in:Advertising & society quarterly 2019, Vol.20 (1)
Main Authors: Bass, Debra, Bronstein, Carolyn, Kilbourne, Jean, Lambiase, Jacqueline, Mechlin, David, Reichert, Tom, Zuzarte, Raquelle M, O'Barr, William M, Timke, Edward
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container_title Advertising & society quarterly
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creator Bass, Debra
Bronstein, Carolyn
Kilbourne, Jean
Lambiase, Jacqueline
Mechlin, David
Reichert, Tom
Zuzarte, Raquelle M
O'Barr, William M
Timke, Edward
description An important topic among academics and industry practitioners is how sex has been used in advertising. To contribute to this conversation, Advertising & Society Quarterly assembled a group of leading advertising practitioners, scholars, and activists at Duke University's Hartman Center for Sales, Advertising, and Marketing History for a roundtable on sex in advertising. Part II of the Roundtable on Sex in Advertising covers what participants classify as the best and worst ads representing sex, the importance of brands and agencies to drive change in how sex is used in advertising, the need to consider the nature of the advertised product, empathy, media literacy, and the need for more academic-practitioner dialogues about important topics like sex in advertising.
doi_str_mv 10.1353/asr.2019.0003
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