Marketing and Corporate Social Performance: Steering the wheel towards marketing's impact on society

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Bibliographic Details
Published in:Social business 2013-10, Vol.3 (3), p.201-224
Main Authors: Pergelova, Albena, Angulo-Ruiz, Luis Fernando
Format: Article
Language:English
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ISSN:2044-4087
2044-9860
DOI:10.1362/204440813X13778729134282