Relationships as strategic assets: a sport fan equity approach

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Bibliographic Details
Published in:International journal of sport management and marketing 2020, Vol.20 (1/2), p.47
Main Authors: Kim, Yukyoum, Kim, Daekwan, Kim, Young Do, Magnusen, Marshall J.
Format: Article
Language:English
Online Access:Get full text
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ISSN:1475-8962
1740-2808
DOI:10.1504/IJSMM.2020.10032049