The effects of a sport team's involvement regarding corporate social responsibility on fans' pride and intention to donate: The moderating effects of urgency with involvement

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Bibliographic Details
Published in:International journal of sport management and marketing 2024, Vol.1 (1)
Main Authors: Gonzalez, Stephen, Kim, Kyoung Tae, Connaughton, Daniel, Kim, Jeeyoon, Chang, Jaewon
Format: Article
Language:English
Online Access:Get full text
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ISSN:1475-8962
1740-2808
DOI:10.1504/IJSMM.2024.10064138