Sales Force Downsizing and Firm-Idiosyncratic Risk: The Contingent Role of Investors' Screening and Firm's Signaling Processes

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Bibliographic Details
Published in:Journal of marketing 2018-07, Article jm.16.0501
Main Authors: Panagopoulos, Nikolaos G., Mullins, Ryan, Avramidis, Panagiotis
Format: Article
Language:English
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ISSN:0022-2429
1547-7185
DOI:10.1509/jm.16.0501