Cross-Functional “Coopetition”: The Simultaneous Role of Cooperation and Competition Within Firms

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Bibliographic Details
Published in:Journal of marketing 2006-04, Vol.70 (2), p.67-80
Main Authors: Luo, Xueming, Slotegraaf, Rebecca J, Pan, Xing
Format: Article
Language:English
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ISSN:0022-2429
DOI:10.1509/jmkg.70.2.67