THE CHALLENGES NATIVE ADVERTISING POSES: EXPLORING POTENTIAL FTC RESPONSES AND IDENTIFYING RESEARCH NEEDS

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Bibliographic Details
Published in:Journal of public policy & marketing 2018-04, Article jppm.17.105
Main Authors: Campbell, Colin, Grimm, Pamela E.
Format: Article
Language:English
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ISSN:0743-9156
1547-7207
DOI:10.1509/jppm.17.105