Mysteries, Markets, and Myths: Publishing Relevant Policy Research

This issue of the Journal of Public Policy & Marketing (JPPM) is the last to be published during my tenure as editor. The five years I have served as editor have been a time of growth for the journal: growth in submissions, growth in the number ofpapers published, and growth in the influence of...

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Bibliographic Details
Published in:Journal of public policy & marketing 2017-09, Vol.36 (2), p.193-195
Main Author: Stewart, David W.
Format: Article
Language:English
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Summary:This issue of the Journal of Public Policy & Marketing (JPPM) is the last to be published during my tenure as editor. The five years I have served as editor have been a time of growth for the journal: growth in submissions, growth in the number ofpapers published, and growth in the influence of JPPM. Serving as the editor ofa major journal such as JPPM is a learning experience. My service as editor of JPPM, combined with my prior terms as editor of Journal of Marketing and Journal of the Academy of Marketing Science, has taught me a great deal about the marketing discipline, the enterprise of scholarly research, and the role of marketing in a broader societal context. I use this final editorial to share some of what I have learned and to offer advice to scholars who wish to contribute to scholarship in marketing and public policy.
ISSN:0743-9156
1547-7207
DOI:10.1509/jppm.36.2.1