Staying ahead of the curve

The following are keynote remarks by Heath Applebaum delivered on Saturday, October 24, 2015, at the Master of Communications Management Autumn Gala Dinner, in Hamilton Ontario at the Hamilton Club. Applebaum is professor of public relations at the University of Guelph-Humber and president of Echo C...

Full description

Saved in:
Bibliographic Details
Published in:Journal of Professional Communication 2016-12, Vol.5 (1)
Main Author: Applebaum, Heath
Format: Article
Language:English
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The following are keynote remarks by Heath Applebaum delivered on Saturday, October 24, 2015, at the Master of Communications Management Autumn Gala Dinner, in Hamilton Ontario at the Hamilton Club. Applebaum is professor of public relations at the University of Guelph-Humber and president of Echo Communications Inc., a leading reputation management consulting firm based in Toronto. The author shares his insights into the necessary evolution of public relations to help their organizations successfully navigate risky waters. Successful organizations in the future will be those that are adapting to disruptive changes and cultivating authentic relationships. In these volatile economic times, reputations are proving to be more valuable and vulnerable than ever.©Journal of Professional Communication, all rights reserved.
ISSN:1920-6852
1920-6852
DOI:10.15173/jpc.v5i1.3096