ROL MODEL ALMA DAVRANIŞININ POZİTİF SÖZLÜ İLETİŞİM VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİNDE MARKA BAĞLILIĞININ ARACILIK ROLÜ

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Bibliographic Details
Published in:International journal of management economics and business 2017-12, Vol.13 (ICMEB17)
Main Authors: ALTUNIŞIK, Remzi, ESKİLER, Ersin
Format: Article
Language:English
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ISSN:2147-9194
DOI:10.17130/ijmeb.2017ICMEB1735483