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How to measure omnichannel? Marketing indicator-based approach – Theory fundamentals
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| Published in: | LogForum (Poznań, Poland) Poland), 2021-01, Vol.17 (3), p.373-385 |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Citations: | Items that cite this one |
| Online Access: | Get full text |
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| ISSN: | 1895-2038 1734-459X |
| DOI: | 10.17270/J.LOG.2021.610 |