Examining the Effects of E-vendor’s Characteristics on Consumer’s Purchase Intention: WeChat Case

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Bibliographic Details
Published in:Indian journal of science and technology 2016-12, Vol.9 (46)
Main Authors: Mu, Hong-Lei, Lee, Young-Chan
Format: Article
Language:English
Online Access:Get full text
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ISSN:0974-6846
0974-5645
DOI:10.17485/ijst/2016/v9i46/107862