Does Sales Promotion practices promote Customer Retention in the Oil Marketing Industry? A case of Goil Ghana Limited Dome-Kwabenya

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Bibliographic Details
Published in:Journal of Research in Marketing 2017-12, Vol.8 (2), p.669
Main Authors: Minua Ampofo, Gideon Kwaku, Yabani, Angela Akpene, Senadzo, Patrick
Format: Article
Language:English
Online Access:Get full text
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ISSN:2292-9355
2292-9355
DOI:10.17722/jorm.v8i2.212