A Study on the Factors Influencing Consumer Buying Behaviour towards Electric Vehicles among University Students in Anand City

• Published in: SDMIMD journal of management 2024-11, p.27-37
• Main Authors: Parmar, Nilamben Johnbhai, Machhar, Suresh P.
• Format: Article
• Language: English
• ISSN: 0976-0652; 2320-7906
• DOI: 10.18311/sdmimd/2024/33524

This study aims to investigate the different factors influencing consumer buying behaviour towards Electric Vehicles (EVs). The research was mainly based on primary data and selected populations as university students of Anand, Gujarat and also used secondary data sources to collect information regarding EVs. This study bridges the research gap and selects 225 respondents to the convenience sampling method. Frequency distribution, percentage, mean, standard deviation and various statistical methods such as the reliability test, KMO and Bartlett’s test, factor analysis, and non-parametric test were carried out. The result extracted six influencing factors for consumer buying behaviour towards EVs such as high maintenance, reliability, EV features, inflation, environment, and cost-benefit. The use of EVs by the majority of respondents confirms that there is a potential for future expansion. The present study helps customers/consumers know about purchasing EVs benefits and the EVs industry. It is believed that the findings make an important contribution to EV industries, policymakers, future researchers, and those who want to purchase EVs.