Influences of Social Learning on Customer’s Intention to Download an Application from a Start-up Company

We examine the power of social learning on customers’ intention to download an application (app) from a start-up company, usually a small business. This method is often referred to as social learning. In this case, the intention to download is influenced by the information learned from online groups...

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Bibliographic Details
Published in:TEM Journal 2022-11, Vol.11 (4), p.1640-1652
Main Authors: Justitia, Army, Ambarrina, Dewi, Raharjana, Indra Kharisma, Dina, Nasa Zata, Iahad, Noorminshah A
Format: Article
Language:English
Subjects:
Consumers
Corporate learning
Customers
Downloading
ICT Information and Communications Technologies
Information systems
Learning
Product reviews
Small business
Social Sciences
Startups
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Summary:We examine the power of social learning on customers’ intention to download an application (app) from a start-up company, usually a small business. This method is often referred to as social learning. In this case, the intention to download is influenced by the information learned from online groups and forums, product reviews, as well as wordof-mouth. In this study, the model is approached to examine customer behavior involving three social learning platforms; and how this can influence the intention to download an app from start-up companies.
ISSN:2217-8309
2217-8333
DOI:10.18421/TEM114-27