Extracting Insights From Competitor's Mistakes: A Sentiment Analysis Approach Using Competitive set Online Reviews

Sentiment analysis was used to understand the key aspects of the hotel quest stay with emphasis on the drivers of positive/negative experience. Other studies evaluated the impact of the online reputation on the business performance but the minority of the studies focused on the use of online reputat...

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Bibliographic Details
Published in:TEM Journal 2023-08, Vol.12 (3), p.1754-1761
Main Authors: Chalupa, Stepan, Petricek, Martin, Chadt, Karel
Format: Article
Language:English
Subjects:
Business competition
Data mining
ICT Information and Communications Technologies
Media studies
Sentiment analysis
Tourism
Online Access:Get full text
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Summary:Sentiment analysis was used to understand the key aspects of the hotel quest stay with emphasis on the drivers of positive/negative experience. Other studies evaluated the impact of the online reputation on the business performance but the minority of the studies focused on the use of online reputation analysis within the competitive strategy creation. This study uses an open-source tool to crawl and analyze 15 907 online reviews from Booking.com, TripAdvisor.com, and Google.com for selected company and its competitors. The results show strength and weaknesses of individual companies that might be used to strengthen the company’s position of the market.
ISSN:2217-8309
2217-8333
DOI:10.18421/TEM123-58