Social Customer-Oriented Technologies in the Tourism Industry: An Empirical Analysis

This article examines the peculiarities of application regarding the social customer-oriented technologies in the modern Ukrainian society which are exemplified by the tourist enterprises.The specifics of the study are based on the definition of values measuring the customer orientation of the enter...

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Bibliographic Details
Published in:TEM Journal 2019-11, Vol.8 (4), p.1371-1383
Main Authors: Kozhukhіvska, Raisa, Sakovska, Оlena, Shpykuliak, Oleksandr, Podzihun, Svitlana, Harbar, Olga
Format: Article
Language:English
Subjects:
Customers
Empirical analysis
ICT Information and Communications Technologies
Orientation
Social Sciences
Tourism
Online Access:Get full text
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Summary:This article examines the peculiarities of application regarding the social customer-oriented technologies in the modern Ukrainian society which are exemplified by the tourist enterprises.The specifics of the study are based on the definition of values measuring the customer orientation of the enterprise. The basic elements are defined on the analysis of the application and the methods comprising social customer orientation by tourist enterprises: values and behavioral practices of employee, business processes, and strategic business orientation.The results of empirical research provide an assessment of the compliance respecting the ideas of managers and customers within tourist enterprises regarding the most important social customer-oriented technologies.
ISSN:2217-8309
2217-8333
DOI:10.18421/TEM84-39