Revving Up Growth: A Study of the Positive Impact of e-Commerce Adoption by SMEs

The emergence of electronic commerce has significantly altered the manner in which small and medium-sized enterprises (SMEs) conduct their operations. E-commerce has helped SMEs overcome many of the problems they had when they first started out in the consumer market. This paper examines the positiv...

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Bibliographic Details
Published in:Scholedge International Journal of Business Policy & Governance 2023-10, Vol.10 (1), p.1
Main Author: Sharma, Sunil
Format: Article
Language:English
Online Access:Get full text
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Summary:The emergence of electronic commerce has significantly altered the manner in which small and medium-sized enterprises (SMEs) conduct their operations. E-commerce has helped SMEs overcome many of the problems they had when they first started out in the consumer market. This paper examines the positive impacts of e-commerce on SMEs and examines how the adoption of e-commerce has proven to be a growth engine for these businesses. By means of our thorough analysis of case studies, interviews, and industry reports, we demonstrate how e-commerce has opened up novel markets, augmented revenue, streamlined operations, and widened customer reach for small and medium-sized enterprises. By embracing e-commerce, small and medium-sized enterprises have been able to compete on a more level playing field with larger and more established enterprises. As the global e-commerce market continues to expand, small and medium-sized enterprises (SMEs) that have not yet embraced e-commerce may be at risk of being left behind.
ISSN:2394-3351
2394-3351
DOI:10.19085/sijbpg100101