Integrative Model of Strategic Environmental Scanning based on Crises Management Approach

• Published in: International journal for research in applied science and engineering technology 2021-12, Vol.9 (12), p.1020-1024
• Main Author: Jain, Honey
• Format: Article
• Language: English
• ISSN: 2321-9653; 2321-9653
• DOI: 10.22214/ijraset.2021.39321

The aim of this study is to examine the way top managers scan environmental conditions to diagnose and interpret issues during periods of crisis. Despite each of these processes being widely and individually represented in the research literature, there is a lack of integrative models that examine their internal dynamics in-depth. In this study, structural equation modeling methodology (EQS 6.3) was applied to a sample of 120 top managers to examine how the cognitive orientation of scanning (rational vs. intuitive analysis of environment) may influence final issue categorizations. The overall findings of the current study show that strategic Environmental Scanning is conducted in UNRWA and has a stoical relation with crises management. This relation is weak and need to be strengthen especially during and after the crisis. The study suggest that strategic Environmental Scanning must be conducted permanently for external and internal environment to help UNRWA developing its strategic planning and to be to prepared to deal with potential crises in the future. Keywords: Strategic Environmental Scanning, Crises Management, UNRWA