Online Grocery Shop

• Published in: International journal for research in applied science and engineering technology 2022-05, Vol.10 (5), p.695-698
• Main Authors: Kamble, Ashish, Bairagdar, Maaj, Jadhav, Vaibhav, Bhosale, D. A
• Format: Article
• Language: English
• ISSN: 2321-9653; 2321-9653
• DOI: 10.22214/ijraset.2022.41919

Online shopping has been known as a rapidly growing business, and although online grocery shopping has not followed these same growth patterns in the past, it is now being recognized for its potential. As such, the focus of previous online shopping research has seldom encompassed this specific retail market, with the existing studies focusing essentially on consumers’ motivations and attitudes, rather than how consumers actually shop for groceries online. Therefore, this dissertation has the objective of uncovering some of the details of consumer decision making processes for this specific online retail market, details which can help further both academic research and managerial knowledge. The general consumer decision making process is characterized by a pre-decisional, a decisional and a post-decisional phase. All of which were addressed in an exploratory fashion, through a mixed methods strategy which combined both quantitative and qualitative methods of data collection. One of the main results obtained through this study is the complementarity of retail channels - as it was found that online grocery shopping serves essentially for major shopping trips, being complemented with smaller trips to traditional stores. Keywords: Xampp Server- Version 8.0.11 size 671bytes, HTML, CSS, JavaScript, PHP- Version:-7.3.21, MySQL- Version:- 8.0.13, QR Code