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Corporate and Grassroot Frugal Innovation: A Comparison of Top-Down and Bottom-Up Strategies

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Bibliographic Details
Published in:Technology innovation management review 2016-04, Vol.6 (4), p.5-17
Main Authors: Wohlfart, Liza, Bünger, Mark, Lang-Koetz, Claus, Wagner, Frank
Format: Article
Language:English
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ISSN:1927-0321
1927-0321
DOI:10.22215/timreview/977