Advertising: Its Role in Modern Marketing

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Published in:Journal of marketing 1970, Vol.34 (1), p.112-112
Main Author: Peterman, Jack N.
Format: Review
Language:English
Online Access:Get full text
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container_end_page 112
container_issue 1
container_start_page 112
container_title Journal of marketing
container_volume 34
creator Peterman, Jack N.
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doi_str_mv 10.2307/1250310
format review
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source Business Source Ultimate【Trial: -2024/12/31】【Remote access available】; ABI/INFORM global; ABI/INFORM Archive; JSTOR Archival Journals and Primary Sources Collection
title Advertising: Its Role in Modern Marketing
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