Consumer Behavior and Product Performance: An Alternative Conceptualization

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Published in:Journal of marketing 1975-10, Vol.39 (4), p.1
Main Authors: Narayana, Chem L., Markin, Rom J.
Format: Article
Language:English
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source Business Source Ultimate【Trial: -2024/12/31】【Remote access available】; ABI/INFORM Global (ProQuest); ABI/INFORM Global; JSTOR Archival Journals
title Consumer Behavior and Product Performance: An Alternative Conceptualization
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