Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

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Bibliographic Details
Published in:Journal of marketing 1994-10, Vol.58 (4), p.28
Main Authors: Richardson, Paul S., Dick, Alan S., Jain, Arun K.
Format: Article
Language:English
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ISSN:0022-2429
DOI:10.2307/1251914