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Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

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Bibliographic Details
Published in:Journal of marketing 1993-01, Vol.57 (1), p.23
Main Authors: Deshpande, Rohit, Farley, John U., Webster, Frederick E.
Format: Article
Language:English
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ISSN:0022-2429
DOI:10.2307/1252055