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Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
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Published in: | Journal of marketing 1993-01, Vol.57 (1), p.23 |
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Main Authors: | , , |
Format: | Article |
Language: | English |
Citations: | Items that cite this one |
Online Access: | Get full text |
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ISSN: | 0022-2429 |
DOI: | 10.2307/1252055 |