Alternative Semantic Scaling Formats for Measuring Store Image: An Evaluation

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Published in:Journal of marketing research 1979-02, Vol.16 (1), p.80
Main Authors: Menezes, Dennis, Elbert, Norbert F.
Format: Article
Language:English
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container_title Journal of marketing research
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creator Menezes, Dennis
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source Business Source Ultimate; ABI/INFORM global; ABI/INFORM Global; JSTOR
title Alternative Semantic Scaling Formats for Measuring Store Image: An Evaluation
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