Attentive Audience Delivery of TV Advertising Schedules

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Bibliographic Details
Published in:Journal of marketing research 1981-05, Vol.18 (2), p.187
Main Authors: Bearden, William O., Headen, Robert S., Klompmaker, Jay E., Teel, Jesse E.
Format: Article
Language:English
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ISSN:0022-2437
DOI:10.2307/3150953