A Modified Model of Power in the Marketing Channel

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Published in:Journal of marketing research 1982-08, Vol.19 (3), p.312
Main Authors: Lusch, Robert F., Brown, James R.
Format: Article
Language:English
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container_start_page 312
container_title Journal of marketing research
container_volume 19
creator Lusch, Robert F.
Brown, James R.
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doi_str_mv 10.2307/3151565
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source Business Source Ultimate【Trial: -2024/12/31】【Remote access available】; ABI/INFORM Global (ProQuest); ABI/INFORM Global; JSTOR
title A Modified Model of Power in the Marketing Channel
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