Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry

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Bibliographic Details
Published in:Journal of marketing research 1997-02, Vol.34 (1), p.50
Main Authors: Bayus, Barry L., Jain, Sanjay, Rao, Ambar G.
Format: Article
Language:English
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ISSN:0022-2437
DOI:10.2307/3152064