An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models

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Bibliographic Details
Published in:Journal of marketing research 1992-08, Vol.29 (3), p.368
Main Authors: Elrod, Terry, Louviere, Jordan J., Davey, Krishnakumar S.
Format: Article
Language:English
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ISSN:0022-2437
DOI:10.2307/3172746