Adaptive Conjoint Analysis: Some Caveats and Suggestions

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Bibliographic Details
Published in:Journal of marketing research 1991-05, Vol.28 (2), p.215
Main Authors: Green, Paul E., Krieger, Abba M., Agarwal, Manoj K.
Format: Article
Language:English
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ISSN:0022-2437
DOI:10.2307/3172809