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Price Perceptions and Consumer Shopping Behavior: A Field Study

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Bibliographic Details
Published in:Journal of marketing research 1993-05, Vol.30 (2), p.234
Main Authors: Lichtenstein, Donald R., Ridgway, Nancy M., Netemeyer, Richard G.
Format: Article
Language:English
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ISSN:0022-2437
DOI:10.2307/3172830