An Empirical Model of Antecedents of Marketing Information Technology (MarTech) Adoption

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Bibliographic Details
Published in:Economic computation and economic cybernetics studies and research 2023-01, Vol.57 (1/2023), p.137-152
Main Authors: CALIN-PETRICA, VEGHES, MIHAI-CRISTIAN, ORZAN, RALUCA-GIORGIANA, CHIVU, IONUT-CLAUDIU, POPA, DAVID-FLORIN, CIOCODEICA, ANCA-OLGUTA, ORZAN
Format: Article
Language:English
Online Access:Get full text
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ISSN:0424-267X
1842-3264
DOI:10.24818/18423264/57.1.23.09