What is Creative to Whom and Why?: Perceptions in advertising agencies

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Bibliographic Details
Published in:Journal of advertising research 2003-03, Vol.43 (1), p.96-110
Main Authors: Koslow, Scott, Sasser, Sheila L., Riordan, Edward A.
Format: Article
Language:English
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ISSN:0021-8499
DOI:10.2501/JAR-43-1-96-110