The Other Side Of The Coin: An Enquiry Into The Difficulties And Apprehensions Encountered By Consumers With Green Products

Every reality has its own positives and negatives. As the proverb goes coin has two sides. It is very much true in the case of green products too. There is no doubt that green products have many benefits and positives. Despite all the good things about green products, there exist a few glitches and...

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Published in:Restaurant business 2019-08, Vol.118 (8), p.152-159
Main Authors: J, Jijimon M, Golden, Dr. S. Anthony Rahul, Regi, Dr. S. Bulomine
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Language:English
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Golden, Dr. S. Anthony Rahul
Regi, Dr. S. Bulomine
description Every reality has its own positives and negatives. As the proverb goes coin has two sides. It is very much true in the case of green products too. There is no doubt that green products have many benefits and positives. Despite all the good things about green products, there exist a few glitches and shadows, thereby creating a few doubts and apprehensions in the minds of consumers. The present paper tries to understand these problems associated with green products from the perspectives of the consumers and analyses them with an intention of providing the green brands the means and ways to eliminate such anomalies. The study finds out that the unavailability of products is the most difficult thing the consumers have experienced while purchasing.
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