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Engaging with Social Media Influencers on Youtube: A Cluster Analysis

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Bibliographic Details
Published in:	Istanbul business research 2022-05, Vol.51 (1), p.359-373
Main Authors:	Erdoğmuş, Zeynep, Karakaya Arslan, Melisa
Format:	Article
Language:	English
Citations:	Items that cite this one
Online Access:	Get full text
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