Twenty Years of Advertising in Today's Russia: The First Results

The article analyzes the functioning of advertising in today's Russia as part of the process of social transformations in society, with an emphasis on the participation of social institutions. It examines the specific problem of "advertising as a value resource." It looks at the prosp...

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Bibliographic Details
Published in:Sociological research 2014-09, Vol.53 (5), p.49-60
Main Author: Fedotova, L. N.
Format: Article
Language:English
Subjects:
Russia
Social Change
Social Participation
Values
Online Access:Get full text
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Summary:The article analyzes the functioning of advertising in today's Russia as part of the process of social transformations in society, with an emphasis on the participation of social institutions. It examines the specific problem of "advertising as a value resource." It looks at the prospects for the development of advertising.
ISSN:1061-0154
2328-5184
DOI:10.2753/SOR1061-0154530504