Twenty Years of Advertising in Today's Russia: The First Results

The article analyzes the functioning of advertising in today's Russia as part of the process of social transformations in society, with an emphasis on the participation of social institutions. It examines the specific problem of "advertising as a value resource." It looks at the prosp...

Full description

Saved in:
Bibliographic Details
Published in:Sociological research 2014-09, Vol.53 (5), p.49-60
Main Author: Fedotova, L. N.
Format: Article
Language:English
Subjects:
Russia
Social Change
Social Participation
Values
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page 60
container_issue 5
container_start_page 49
container_title Sociological research
container_volume 53
creator Fedotova, L. N.
description The article analyzes the functioning of advertising in today's Russia as part of the process of social transformations in society, with an emphasis on the participation of social institutions. It examines the specific problem of "advertising as a value resource." It looks at the prospects for the development of advertising.
doi_str_mv 10.2753/SOR1061-0154530504
format article
fullrecord <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_crossref_primary_10_2753_SOR1061_0154530504</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>1708525761</sourcerecordid><originalsourceid>FETCH-LOGICAL-c1301-48ff13ffecd5368fd9f90de15c214d6619a54b37a751e958ce6c0e1e494dbca33</originalsourceid><addsrcrecordid>eNp9kL1OwzAYRS0EEqXwAkzZYAn4i3-SDAxVxZ9UqVIJA5Pl2p-RURoXO6XK21PUCjamO9x77nAIuQR6U5SC3b7MF0Al5BQEF4wKyo_IqGBFlQuo-DEZ_ban5CylD0opA0lHJG-22PVD9oY6piy4bGK_MPY--e49813WBKuHq5QtNil5fU5OnG4TXhxyTF4f7pvpUz6bPz5PJ7PcAKOQ88o5YM6hsYLJytna1dQiCFMAt1JCrQVfslKXArAWlUFpKALymtul0YyNyfX-dx3D5wZTr1Y-GWxb3WHYJAUlrUQhSgm7abGfmhhSiujUOvqVjoMCqn7cqIMb9edmB93tId-5EFd6G2JrVa-HNkQXdWd8Uuwf_huqYGlK</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1708525761</pqid></control><display><type>article</type><title>Twenty Years of Advertising in Today's Russia: The First Results</title><source>Access via Business Source (EBSCOhost)</source><source>Sociological Abstracts</source><creator>Fedotova, L. N.</creator><creatorcontrib>Fedotova, L. N.</creatorcontrib><description>The article analyzes the functioning of advertising in today's Russia as part of the process of social transformations in society, with an emphasis on the participation of social institutions. It examines the specific problem of "advertising as a value resource." It looks at the prospects for the development of advertising.</description><identifier>ISSN: 1061-0154</identifier><identifier>EISSN: 2328-5184</identifier><identifier>DOI: 10.2753/SOR1061-0154530504</identifier><language>eng</language><publisher>Routledge</publisher><subject>Russia ; Social Change ; Social Participation ; Values</subject><ispartof>Sociological research, 2014-09, Vol.53 (5), p.49-60</ispartof><rights>Copyright Taylor &amp; Francis Group, LLC 2014</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27924,27925,33775</link.rule.ids></links><search><creatorcontrib>Fedotova, L. N.</creatorcontrib><title>Twenty Years of Advertising in Today's Russia: The First Results</title><title>Sociological research</title><description>The article analyzes the functioning of advertising in today's Russia as part of the process of social transformations in society, with an emphasis on the participation of social institutions. It examines the specific problem of "advertising as a value resource." It looks at the prospects for the development of advertising.</description><subject>Russia</subject><subject>Social Change</subject><subject>Social Participation</subject><subject>Values</subject><issn>1061-0154</issn><issn>2328-5184</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2014</creationdate><recordtype>article</recordtype><sourceid>BHHNA</sourceid><recordid>eNp9kL1OwzAYRS0EEqXwAkzZYAn4i3-SDAxVxZ9UqVIJA5Pl2p-RURoXO6XK21PUCjamO9x77nAIuQR6U5SC3b7MF0Al5BQEF4wKyo_IqGBFlQuo-DEZ_ban5CylD0opA0lHJG-22PVD9oY6piy4bGK_MPY--e49813WBKuHq5QtNil5fU5OnG4TXhxyTF4f7pvpUz6bPz5PJ7PcAKOQ88o5YM6hsYLJytna1dQiCFMAt1JCrQVfslKXArAWlUFpKALymtul0YyNyfX-dx3D5wZTr1Y-GWxb3WHYJAUlrUQhSgm7abGfmhhSiujUOvqVjoMCqn7cqIMb9edmB93tId-5EFd6G2JrVa-HNkQXdWd8Uuwf_huqYGlK</recordid><startdate>20140901</startdate><enddate>20140901</enddate><creator>Fedotova, L. N.</creator><general>Routledge</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7U4</scope><scope>BHHNA</scope><scope>DWI</scope><scope>WZK</scope></search><sort><creationdate>20140901</creationdate><title>Twenty Years of Advertising in Today's Russia</title><author>Fedotova, L. N.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c1301-48ff13ffecd5368fd9f90de15c214d6619a54b37a751e958ce6c0e1e494dbca33</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2014</creationdate><topic>Russia</topic><topic>Social Change</topic><topic>Social Participation</topic><topic>Values</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Fedotova, L. N.</creatorcontrib><collection>CrossRef</collection><collection>Sociological Abstracts (pre-2017)</collection><collection>Sociological Abstracts</collection><collection>Sociological Abstracts</collection><collection>Sociological Abstracts (Ovid)</collection><jtitle>Sociological research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Fedotova, L. N.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Twenty Years of Advertising in Today's Russia: The First Results</atitle><jtitle>Sociological research</jtitle><date>2014-09-01</date><risdate>2014</risdate><volume>53</volume><issue>5</issue><spage>49</spage><epage>60</epage><pages>49-60</pages><issn>1061-0154</issn><eissn>2328-5184</eissn><abstract>The article analyzes the functioning of advertising in today's Russia as part of the process of social transformations in society, with an emphasis on the participation of social institutions. It examines the specific problem of "advertising as a value resource." It looks at the prospects for the development of advertising.</abstract><pub>Routledge</pub><doi>10.2753/SOR1061-0154530504</doi><tpages>12</tpages></addata></record>
fulltext fulltext
identifier ISSN: 1061-0154
ispartof Sociological research, 2014-09, Vol.53 (5), p.49-60
issn 1061-0154
2328-5184
language eng
recordid cdi_crossref_primary_10_2753_SOR1061_0154530504
source Access via Business Source (EBSCOhost); Sociological Abstracts
subjects Russia
Social Change
Social Participation
Values
title Twenty Years of Advertising in Today's Russia: The First Results
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-28T10%3A17%3A39IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Twenty%20Years%20of%20Advertising%20in%20Today's%20Russia:%20The%20First%20Results&rft.jtitle=Sociological%20research&rft.au=Fedotova,%20L.%20N.&rft.date=2014-09-01&rft.volume=53&rft.issue=5&rft.spage=49&rft.epage=60&rft.pages=49-60&rft.issn=1061-0154&rft.eissn=2328-5184&rft_id=info:doi/10.2753/SOR1061-0154530504&rft_dat=%3Cproquest_cross%3E1708525761%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c1301-48ff13ffecd5368fd9f90de15c214d6619a54b37a751e958ce6c0e1e494dbca33%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=1708525761&rft_id=info:pmid/&rfr_iscdi=true