SUBSCRIBERS’ ATTITUDE TOWARDS MOBILE COMMUNICATION SERVICE PROBLEMS IN TUTICORIN DISTRICT

Increasing competition in mobile service sector has led the providers to realizing the need to focus on decrease the service problems to avoid the switching over to the competitors. Consumers play an important role in choosing a mobile service provider. This paper presents impact of service problems...

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Bibliographic Details
Published in:International journal of research - granthaalayah 2016-05, Vol.4 (5SE), p.53-57
Main Author: Golden S, Anthony Rahul
Format: Article
Language:English
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Summary:Increasing competition in mobile service sector has led the providers to realizing the need to focus on decrease the service problems to avoid the switching over to the competitors. Consumers play an important role in choosing a mobile service provider. This paper presents impact of service problems on subscribers’ satisfaction in Tuticorin Dist.
ISSN:2394-3629
2350-0530
DOI:10.29121/granthaalayah.v4.i5SE.2016.2724